Cruz joins REC customer service team

Del Norte and Adams State graduate Edwin Cruz recently joined San Luis Valley REC/Ciello as a customer service representative.

Edwin was previously the Senior Director of Customer Service for Friday Health Plans. His prior 10 years were spent in the health insurance/healthcare industry. “I have heard so many great things about REC from a few employees that work here. The employees that I knew have been with the organization for many years,” so when the opportunity to apply came up, Edwin took advantage.

“In customer service, it’s imperative that we deliver quality service to our members, whether that means greeting them when they walk in or ensuring that we get their internet connected,” he said. Customer Service is multifaceted with a lot of moving pieces; there are so many key functions. “It simply comes down to providing great service to our members and the teams that we work with.”

Edwin is enjoying working with the employees at REC, commenting that “everyone has been very welcoming and helpful.” Because customer service touches many parts of the organization, Edwin knows it’s important to be well versed in many different areas. “You’re really getting pulled in several different directions.”

Edwin is getting married this year and hopes to start a family soon. He’s an avid outdoorsman, spending a lot of time in the mountains— hunting, fishing and trail running. Although not a Valley native (he was born in Denver), Edwin was raised in the Valley and would be considered fifth generation.

“I’m looking forward to working with everyone here. I’m pushing myself to learn the role and industry as quickly as I can,” he said. We’re glad you’re here, Edwin!